Courses for Marketing (MKTG) Concentration

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General Education Requirements - 36 Credit Hours

  • UNIV 1000 Orientation (1)
  • ENGL 1010 Freshman English I (3)
  • ENGL 1020 Freshman English II (3)
  • COMM 2200 Public Speaking (3)
  • ENGL Literary (3)
  • ENGL Literary or Humanities (3)
  • Humanities (3)
  • History (6)
  • MATH 1710 Precalculus Algebra听 (3)
  • NAT. SCIENCE w/LAB - Nature Science (8)

Business Core - 48 Credit Hours

Lower Division Business Core (21 Credit Hours)

  • MGMT 1010 Intro to Bus and Economics (3)
  • ACCT 2010-2020 Principles Accounting I & II (6)
  • ECON 2010-2020 Economics Principles I & II (6)
  • ECON 2040 Intro Statistical Analysis (3)
  • BISI 2150 Microcomputer Applications (3)

Upper Division Business Core (27 Credit Hours)

  • BISE 3150 Business Communications (3)
  • BISI 3230 Management Information Systems (3)
  • BLAW 3000 Legal Environment of Business (3)
  • ECON 3050 Quantitative Methods (3)
  • FINA 3300 Business Finance (3)
  • MGMT 3010 Management and Organization Behavior (3)
  • MGMT 3020 Operations Management (3)
  • MKTG 3010 Basic Marketing (3)
  • MGMT 4500 Business Strategy (3)

Elective Requirements 鈥� 6 Credit Hours

  • Business Elective (3)
  • Business or Non-Business Elective (3)

听 Required Courses for MKTG Concentration - 30 Credit Hours

  • MKTG 3300:听 听Marketing Research and Analytics (3)
  • MKTG 4050:听听 Consumer Behavior (3)
  • MKTG 4250:听听 Retailing Management (3)
  • MKTG 4350:听听 International Marketing (3)
  • MKTG 4550:听听 Marketing Strategy (3)
  • Marketing Electives (12)
  • Business Elective (3)